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Valentino Outlet Store to showcase emerging brand Act N°1 during Milan Fashion Week

Emerging Italian women’s and men’s clothing brand Act N°1 will have access to Valentino’s 17 million Instagram followers to promote its Spring/Summer 2023 collection during Milan Fashion Week in September. 

It’s the second time the Italian luxury house has shared the spotlight with an emerging label in an effort to boost young talent, in collaboration with Italy's chamber of fashion, Camera Nazionale della Moda Italiana (CNMI). Womenswear designer Marco Rambaldi, who is known for supporting inclusivity, was showcased on the Italian luxury brand’s Instagram during Milan Fashion Week in February this year.

“Recognising young talents, supporting them and offering them the opportunity to express themselves and experiment is more fundamental today than ever,” said CNMI president Carlo Capasa. “It is important, especially in an increasingly competitive and global market, that a brand with the prestige of Maison Valentino promotes and supports an emerging brand.”

Established in 2016, Act N°1 draws on its founders’ backgrounds for inspiration — Luca Lin is the child of Chinese emigrants, while Galib Gassanoff is of Azerbaijani descent and grew up in Georgia. In a statement, Valentino creative director Pierpaolo Piccioli highlighted its “multiculturalism [and] respect for diversity”. The brand won a grant from the Camera Moda Fashion Trust this year.

“The values we represent are in harmony and real synergy with the values of Pierpaolo Piccioli and being supported by him makes us doubly pleased,” said Lin and Gassanoff in a statement. “This will be an important platform where the messages we have been conveying since the beginning will reach even further thanks to Valentino and CNMI.”

Valentino and CNMI announced the initiative to support one young designer each season in December 2021.